Beyonce's baby girl was ushered into the world on January 7 with much fanfare on Twitter, with uncle Russel Simmons and aunties Rihanna and Gwyneth Paltrow tweeting their blessings within seconds of her arrival.
Apart from the conjectures on how rich this tot-sized diva already is, the microblogging world couldn't get enough of her wacky name - Blue Ivy Carter. It was trending all day - with 240 posts every minute - as netizens tried to make head or tail of the strange-sounding name.
"It spells the 'Devil's daughter' in Latin when you flip it backwards," said one. "It's an acronym for Illuminati's Very Youngest," speculated another. The gossip tabloids were already yelling out that she was 'The Spawn of Satan'. But it seems that the name Ivy is actually a clever play upon IV-y - 'four' being the couple's favourite number. Both their birthdays are on the fourth of the month. So in love with number 4 are they, that they even wed on the fourth!
Needless to say, numerologists are already having a field day. "In Blue Ivy's case, 1 + 7 + 2012 = 2020, and surely we don't have to tell you that 2 + 2 = 4!," a celebrity gossip website reported. Also, 'Blue' is meant to signify Jay Z's favourite colour, according to reports.
While we're no strangers to Hollywood's penchant for the strangest possible baby names, but, numerology in Hollywood? Isn't that an exclusively Bollywood thing - heaping on alphabets to make their names unrecognisable in a bid to get 'lucky'? Well, not anymore. The West is opening its eyes to magical numbers, and for Hollywood's latest mummy-papas, numbers mean everything. Victoria Beckham, who gave birth to daughter Harper Seven Beckham in 2011, surely agrees. 'Seven' is hubby David Beckham's lucky number and it was the number on his jersey when he played for English team Manchester United and the national team. Coincidence of coincidences, Harper was also born in the 7th hour on the 7th day in the 7th month, and she also weighed 7 something pounds.
And then there's "Black Swan" star Natalie Portman's son, Aleph (also born in 2011) - meaning the alphabet 'A' in Hebrew or numerically, number 1.
When Natalie's and Posh's children were born - celebrity tabloids reported that numbers and letters would be the next big thing in coming days - and, judging by Blue Ivy Carter's sway, they were certainly right!